University of Denver — Homecoming & Family Weekend

DU needed to energize its Homecoming programming—keeping beloved traditions like Hocktoberfest and the Parade front and center while bringing in fresh energy to attract students and returning alumni alike.

We introduced Piopalooza, a new signature event that added excitement and gave the weekend a modern twist. The campaign struck a balance between nostalgia and novelty, uniting generations of Pioneers around shared pride and new memories.

Branded materials leaned into the “Pio” nickname to create warmth and recognition across print, digital, and on-campus touchpoints.

The result? Packed events and a renewed sense of connection—proof that honoring tradition doesn’t mean standing still.

Client: University of Denver
Agency: In-house at DU
Role: Creative Lead