Centura Health Emergency & Urgent Care

To solve one of healthcare’s most frustrating pain points—where to go when you’re not sure how serious something is—Centura launched Colorado’s first hybrid emergency and urgent care centers. One location, one team, 24/7 care. No more guesswork.

We built a campaign that introduced this entirely new model to patients across Colorado. Through clear, approachable messaging, we helped people understand what the hybrid model meant and why it mattered: faster care, fewer surprises, and peace of mind in stressful moments.

The rollout supported multiple new locations, raised awareness of the new hybrid model across the Denver metro area, and helped reduce unnecessary ER visits. The approach improved access, shortened wait times, and positioned Centura as a true innovator in patient-centered care.

Client: Centura Health
Agency: Vladimir Jones
Role: Associate Creative Director, leading a team of 4