Denver Zoo — More Than a Day at the Zoo

Most people saw the Denver Zoo as a fun place to take kids—not as a global conservation leader. Our job was to shift that perception while still keeping the magic alive for families.

We created a dual-audience campaign: for parents, it was about sparking curiosity through educational events like Zoomily, where nursery rhymes came to life with a conservation twist. For adults, it was about showcasing the zoo’s impact worldwide—and offering ways to support that mission.

The result was packed events and stronger public awareness that the Zoo isn’t just about watching animals—it’s about protecting them.

Client: Denver Zoo
Agency: McClain Finlon
Role: Associate Creative Director
Illustration: Shaw Neilsen (Zoomily)