Salesforce + F1 — “Data-Driven Joy”

To bring enterprise tech into the fast lane, we teamed up with Formula 1 to show how Salesforce powers deeper fan engagement—turning CRM capabilities into real-world moments of connection.

The campaign featured digital banners, trackside signage, and a dedicated experience hub, all wrapped in a playful visual system that paired F1’s energy with Salesforce’s approachable brand characters. We didn’t just talk about data—we showed how it could deliver joy, personalization, and community at scale.

The result? A fresh take on sports-tech marketing that felt human, dynamic, and real. It strengthened Salesforce’s presence in the entertainment space, made CRM feel tangible, and helped set a new standard for authentic, cross-industry partnerships.

Client: Formula 1
Agency: Salesforce In-House
Role: Creative Lead
Illustration: Jacqui Quail