Farmlore — Selling a Vision Before the Ground Was Broken

With no homes yet built, Farmlore needed to sell more than real estate—it had to sell a feeling. We created a brand from the ground up that blended Brighton’s agricultural roots with modern living, bringing warmth, optimism, and place-making into every touchpoint.

The campaign spanned billboards, print, digital, and a conversion-driven website—all centered on a visual identity that made the idea of Farmlore feel tangible and real. Messaging focused on future lifestyle benefits: community, space, and smart design.

A 75% spike in website traffic (driven by billboards) validated the approach. We built trust where there was no track record, and excitement where there was no physical product—turning a concept into early sales momentum.

Client: Farmlore
Agency: First Story Marketing
Role: Creative Director / Designer