Logos — Story-Driven Identity Design

A great logo isn’t just a mark—it’s a strategy. Each of these identities helped shape a brand’s voice, solve a unique challenge, and build emotional connection from the very first impression.

ADEO – “Life, Elevated”

Client: Adeo (formerly North Metro Community Services)
Sector: Nonprofit / Disability Support Services

Challenge
Rebrand a decades-old organization supporting individuals with brain injuries—modernizing its identity while honoring its mission of empowerment and independence.

Solution
The logo reflects upward movement and transformation: a peak, a bird in flight, and an arrow—all symbolizing progress and possibility. A warm color palette replaces clinical tones, and the tagline “Life, Elevated” is brought to life visually.

Impact
Supported a full brand rollout across web, signage, housing developments (like 2730 @ Adeo), and donor outreach—helping Adeo stand out as a trusted, joyful force for community and growth.

CPR – Central Park Realty

Client: CPR
Sector: Real Estate

Challenge
Create a real estate brand that feels personal, trustworthy, and uniquely rooted in the Denver market—without the clichés.

Solution
The identity uses a bold frame device that works two ways: as a window into a future home and a metaphor for helping clients “frame their next chapter.” The initials CPR subtly reinforce emotional support and calm—positioning the brand as steady and life-enhancing in a high-stress process.

Impact
Built instant trust and recognition in a competitive category. The brand system easily scaled across signage, digital, and print—balancing professionalism with approachability.

Farmlore – “Where Life Blooms”

Client: Farmlore Community
Sector: Real Estate / Residential Development

Challenge
Develop a brand for a new master-planned community that honored its agricultural history while appealing to modern families in search of space, nature, and community.

Solution
The logo fuses a flower with a compass rose—rooted in the land, yet forward-facing. It symbolizes growth, new beginnings, and orientation toward the life you want to build. The visual identity paired soft, timeless design with modern messaging.

Impact
Anchored a multi-channel launch campaign that drove a 75% increase in website traffic. The brand helped Farmlore establish a unique position in the market—blending rural heritage with elevated living.