Collateral — Redefining Cannabis Through Design

Cannabis branding has grown up—and design is leading the way. We helped create packaging and materials that swapped stoner clichés for sophistication, signaling wellness, quality, and care.

From elevated edible containers to a clear, infographic-driven patient guide, every piece was designed to build trust. It wasn’t just about looking good on shelves—it was about making cannabis feel safe, smart, and legitimate to a broader audience.

When products look like wellness instead of vice, they speak to soccer moms, seniors, and skeptics—not just seasoned users. Good design helped shift cannabis from counterculture to mainstream, one thoughtful touchpoint at a time.

Agency: Kindred Wolf
Role: Art Director