Salesforce Powers Olympic Fan Connections

Salesforce partnered with the Olympics in a seven-year deal covering Team USA, LA28, Paris 2024, Team GB, and NBCUniversal's coverage SalesforceInsidethegames. They built the actual technology that helps Olympic organizations connect with fans while bringing their signature brand characters to the world's biggest stage.

The Problem
Olympic organizations were stuck in the broadcast era - fans watched for two weeks then disappeared until the next Games. They needed ways to build real, year-round relationships with millions of global fans.

What Salesforce Did
Partnered with NBCUniversal to build Olympic fan communities using their platform Salesforce Partners with Team USA, the LA28 Olympic and Paralympic Games, and NBCUniversal - Salesforce while working directly with national teams. Their brand characters made complex CRM technology feel approachable and exciting in Olympic environments, just like their F1 work.

Results That Mattered
Landed third-highest partnership level with Paris 2024 Paris 2024 announces Salesforce as new sponsor and became a founding sponsor of LA28 LA28 parts ways with Salesforce, ties-up with Guild - Sportcal. They proved B2B software could enhance sports experiences when presented through friendly, memorable characters.

Why It Worked
They solved real problems instead of just branding. The NBCUniversal integration across seven years Salesforce Strikes Multi-Year Olympics Ad Pact With Team USA, NBCU meant fans experienced both the technology and brand personality, earning credibility no traditional sponsorship could buy.

Salesforce showed that consistent brand characters can make enterprise software relatable across any sport, combining real solutions with approachable creative execution.

Agency: Salesforce in-house agency
Client: Salesforce and Paris 2024 Olympics
My role: Creative Lead