Visible's "Unlimited Massages" Campaign

To stand out in the cluttered wireless market, we helped Visible turn a deliberate “mistake” into a memorable brand moment. We swapped “messages” for “massages” on 150 billboards across Denver, sparking curiosity, social chatter, and plenty of double-takes.

When people noticed the “error,” the brand owned it—throwing a free massage party to deliver on the promise. The result? Major earned media from local and national outlets, tons of organic buzz, and a brand moment that felt personal, clever, and real.

This campaign proved that planned imperfection and human touch can go further than polished ads. It was weird, funny, and unforgettable—and positioned Visible as a brand that doesn’t just talk to its audience, but plays with them.

Client: Visible by Verizon
Agency: Madwell
Role: Senior Art Director