Schär — Gluten-Free, Right in the Stands At baseball games, food is half the fun—but for fans avoiding gluten, it usually means going hungry. Schär changed that by bringing a gluten-free food truck straight to the stadium. Instead of trying to change stadium menus, we brought the solution to the fans. The truck hit ballparks across the Northeast, handing out game-day classics—gluten-free, great-tasting, and ready to go. It was the perfect moment to sample: fans were hungry, surrounded by food they couldn’t eat, and suddenly—there we were. It didn’t just build awareness, it built goodwill.