Centura launched Colorado's first hybrid emergency and urgent care centers—one location, one team, 24/7 care. No more guessing where to go when you're not sure how serious something is.

We built a campaign introducing this new model across Colorado through clear, approachable messaging that explained what it meant: faster care, fewer surprises, and peace of mind.

The rollout supported multiple locations, reduced unnecessary ER visits, and positioned Centura as an innovator in patient-centered care.