Unlimited Massages
To stand out in the cluttered wireless market, we helped Visible turn a deliberate "mistake" into a memorable brand moment. We swapped "messages" for "massages" on 150 billboards across Denver, sparking curiosity and plenty of double-takes.

When people noticed the "error," the brand owned it—throwing a free massage party to deliver on the promise. The campaign earned major media coverage, organic buzz, and positioned Visible as a brand that doesn't just talk to its audience, but plays with them.

It was weird, funny, and unforgettable, proof that planned imperfection can go further than polished ads.