Colorado kids can't vote or advocate for themselves, but their health and wellbeing depend on adults who will.

We built a complete brand identity that makes their fight impossible to ignore: new logo, updated mark, and campaign visuals designed to amplify the voices of children across the state.

The brand system is bold enough to cut through policy noise, emotionally compelling enough to connect the cause to real kids and families, and versatile enough to work across advocacy campaigns, reports, and public-facing materials—helping policymakers, donors, and Colorado residents see the work and feel moved to act.