Until You're Ready, Avoid the Stork

We flipped the script on public health messaging by using humor to spark real conversations around contraception. Instead of sounding clinical or judgmental, we reimagined the stork as something to avoid—at least until you're ready.

The campaign showed up everywhere: campus napkins and coasters, stork-costumed teams at county fairs and concerts, an interactive website, and targeted media.

The results? Statewide awareness hit 72%, with 97% on college campuses. Website visits topped 45,000, and giveaway items reached nearly 870,000. More importantly, the campaign moved the needle on behavior—boosting intentions, partner conversations, and actual contraceptive use.