To reimagine B2B marketing, Salesforce launched Salesforce+: a streaming platform blending business insights with entertainment-level storytelling. Our flagship series, The Shift, spotlighted organizations navigating digital transformation, from OneUnited Bank to Metallica's foundation.

The show ran on CNBC and streamed on Salesforce+, Peacock, and CNBC.com, supported by paid media, and social amplification.

Within the first launch phase, Salesforce+ reached 5M+ viewers across 17 live events and 15 original series. The platform gave Salesforce full control over content, data, and user experience, building a direct relationship with business audiences and shifting the brand from software provider to content destination.