Cannabis branding has grown up and design is leading the way. We created packaging and materials that swapped stoner clichés for sophistication, signaling wellness, quality, and care.

Every piece was designed to build trust and make cannabis feel safe, smart, and legitimate to a broader audience. When products look like wellness instead of vice, they speak to soccer moms, seniors, and skeptics—not just seasoned users.

Good design helped shift cannabis from counterculture to mainstream, one thoughtful touchpoint at a time.