Farmlore — Selling a Vision Before the Ground Was Broken

With no homes yet built, Farmlore needed to sell more than real estate—it had to sell a feeling. We created a brand from the ground up that blended Brighton's agricultural roots with modern living, bringing warmth and place-making into every touchpoint.

The campaign spanned billboards, print, digital, and a conversion-driven website—all centered on messaging about future lifestyle: community, space, and smart design.

A 75% spike in website traffic validated the approach. We built trust where there was no track record and excitement where there was no product—turning a concept into early sales momentum.