Data Driven Joy

To bring enterprise tech into the fast lane, we teamed up with Formula 1 to show how Salesforce powers deeper fan engagement—turning CRM capabilities into real-world moments of connection.

The campaign featured digital banners, trackside signage, and an experience hub, all wrapped in a playful visual system pairing F1's energy with Salesforce's approachable brand characters. We showed how data could deliver joy, personalization, and community at scale.

The result strengthened Salesforce's presence in entertainment, made CRM feel tangible, and set a new standard for authentic cross-industry partnerships.